Stop & Shop is once again joining the American Cancer Society’s movement to celebrate cancer survivors and thrivers and fund the future to fight this disease. For more than a decade, Stop & Shop stores through the northeast have had the option of donating $1, $3, or $5 or rounding up their total at the self-checkout with 100% of the donation going to the American Cancer Society.
The campaign has become personal to Stop & Shop, and this year, their in-store campaign signage features their associates telling their breast cancer journeys – some facing the battle personally and others having their families affected by the disease. No matter the story or store, all are committed to the fight.
To bring their in-store fundraising to life, Stop & Shop will be supporting survivors and their local communities by extending their commitment to the Breast Cancer Awareness to all 400+ stores across New York, New Jersey, Connecticut, Rhode Island and Massachusetts.
Anthony Marino, executive vice-president of the American Cancer Society, said “We are thrilled they have decided to expand their support to the entire footprint, tripling the size of the promotion, representing a hugely exciting opportunity for the American Cancer Society and the patients we serve. We envision a future where our children will no longer live with the threat of breast cancer, and thanks to partners like Stop & Shop, their passionate associates, and their generous customers, we are continuing to push towards that future.”