What if you were told you could acquire a priceless collection? This would not be a collection of things like coins, cards, or antiques, but a collection of human abilities and ideas from some of the brightest local people in your community that evoke, inspire, and motivate. This collection would be compiled in a beautiful package and delivered to your mailbox or door. Anyone would likely be thrilled at such a prospect but this is the reality of anyone who obtains an issue of Artypants Magazine.
Founder and Editorial Director, Maryann Gibbons, is a lot like her magazine -a creative powerhouse with a varied, meaningful collection of experiences and stories gathered into one person. In addition to her position with the magazine, Gibbons is a Marketing Director for a biotech company, but she started as a social worker for the Massachusetts Department of Children and Families. “The career of case management and triage required me to don many hats -too many hats. I found myself burned out,” Gibbons explains. In an attempt to remedy her exhaustion and facilitate healing Gibbon’s turned to plants.
Never one short on entrepreneurial spirit, Gibbons turned her adoration for plants, specifically houseplants, into a business. When she wasn’t busy establishing a 501c3 to found the Kingston Farmers Market, she focused on building her dream shop. “I was learning about merchandising, mailing lists, clients, and anything to do with running a small business in addition to learning and sharing about plants,” says Gibbons. Named after her two daughters frequently featured hairstyles shared alongside plants on her Instagram account, Plants and Ponytails was established.
Gibbons nurtured a growing following and had success at the Kingston Farmers Market which gave way to two pop up shops -one in the Derby Street Shops in Hingham. With her expertise in plants meeting the fine art of pottery, Gibbons developed a unique aesthetic and her business gained enough momentum to establish a brick-and-mortar shop in Merchants Row in Hanover. In the wake of Covid, however, Gibbons decided to close Plants and Ponytails. What could have been viewed as a defeat was seen by Gibbons as a crucial stepping stone in embarking on her next creative adventure. Plants and Ponytails was not merely a plant shop, it was a thriving community. Gibbons reflects, “I found the checkout register became a special place -a place where people opened up to me about their ideas and visions. It almost felt like a confessional for creative minds to share and connect. I kept in touch with many of these people and vital, meaningful connections were made.” Plants and Ponytails planted the seed and energy and community grew -eventually becoming the foundation on which Gibbons would build her next dream.
While waiting at a Cambridge café for her coffee, Gibbons looked around and noticed everyone on their phones. “I looked around and wished I had seen people reading something tangible, Gibbons recalls, “and I realized it would need to be bright yellow to distract them from their phones.” She then thought of paper dolls and their cut-out pants and how anyone could “put on their arty pants” and create -thus the name Artypants came about. This coffee shop “aha!” moment immediately gained traction and Gibbons contacted Portland designer, Chandlyr Kay, who previously collaborated with Gibbons for Plants and Ponytails by making yellow banana pots for plants. Gibbons knew Kay’s style would be the perfect, funky, editorial vibe she wanted for the magazine so she brought her on as Brand Director.
With a design and purpose firmly established Gibbons began the process of turning an idea into a physical product. “I went to Webster Printing in Hanson and got samples of paper,” says Gibbons, “I wanted to feel the weight and texture of it. I went home, blindfolded my family at dinner, and asked what papers they felt and liked the best.” Once uniquely sturdy paper was selected Gibbons decided to use what is called “perfect binding” rather than “saddle stitch” binding. Although the widely used saddle stitch is ideal for print and magazines to lay flat, perfect binding is a better option for longer, durable products that have a more permanent purpose. This was an intentional choice as Gibbons wanted Artypants to be a collected and treasured item much like a beloved book rather than a magazine that heads to the recycling bin after reading. “It would feel like throwing away a book. I wanted Artypants to invite the reader back for more after the initial read.” The final design resulted in a striking 7×10, 48pp print project in a bright yellow jacket, inspired by magazine stacks of the past, that felt more paperback book than mass produced magazine. Inside featured the very first collection of artists and creatives sharing their passion and brilliance in what Gibbons describes as, “A paper portal that transports your mind, senses, and spirit to a place your soul already knows.”
Now that Artypants was taking shape, Gibbons needed content. Luckily, the community of artists she discovered through Plants and Ponytails, as well as her increasing interest and involvement in local art shows and galleries, provided the ideal curation of like-minded individuals to initiate the mission of the magazine: Highlighting New England creatives. One of the biggest challenges with the first issue of Artypants was not the creation of content or the design and printing process. “The trick was in convincing people it was a real magazine -a real product to be bought,” Gibbons explains, “I had no physical proof yet so people were buying my idea and trusting that I would compensate their trust with something real.” Gibbons persevered and through her virtual collaboration and partnership with Kay, as well as her innate ability to find solutions and connect, she was able to promote Artypants enough to print the first issue, “Artypants 01” in November of 2023. As is common in the world of local print, the process and work do not stop even for a moment. Gibbons and Kay got to work on a second issue titled, “Summer Places” that was released in June of 2024. For this issue, however, Gibbons did not have to recruit all the contributors. This time she had artists and creatives approach her to be included in the magazine.
With the second issue Gibbons wanted to provide an opportunity for contributors to connect in person, so she created a speed networking event where instead of meeting someone for a few minutes as a date, they were artists meeting to exchange ideas and information with each other. “Artists often create in solitude and I wanted to give them a chance to share their ideas with other artists,” says Gibbons. Gibbons is not only committed to keeping artists connected, she is committed to supporting them and assisting in any way she can to help them make a living from what they do. Gibbons recently collaborated with Frame Center to provide a showcase for contributors featured in the third issue of Artypants, “Labyrinth”. “The artists got 80% of the profit if their art sold at the show,” says Gibbons. With many artists having to dedicate most of their time and energy to jobs or careers that do not allow them to work in their art form, Gibbons wants to provide a chance for them to spend more time creating. “I want to help put gas in their tanks,” Gibbons states, “It is amazing to know what a difference you can make for an artist in purchasing even just one of their pieces. Not only are you validating their expression, you are possibly paying their rent for the month.”
With Gibbons and Kay’s released third issue of Artypants they found they had more creative content offered up than they could include in one issue. “We actually had to turn some people away until a later time because we did not have room,” says Gibbons. With 41 contributing artists in “Labyrinth” and the support of 19 partnerships and wholesale businesses, Artypants is well on its way to becoming what Gibbons hopes will spread past the South Shore to become a multi-regional, New England magazine with each region having their own Artypants featuring their specific community creatives and artists. Gibbons is learning to navigate all that is required to make this a reality. “I find about 70% of my time is spent working to get the cost of publishing and distributing Artypants covered.” Gibbons, however, is up to the challenge. “I hope to democratize art – to take away the snootiness of it and help people realize that art is for everyone. I want to reinvigorate print, amplify creatives, and inspire creativity in the readers.” With Gibbons as the curator for Artypants, creativity on the South Shore is in good and capable hands and it will be a privilege to see the local beauty and authenticity she collects and shares with all of us along the way.
For more information on how to apply to be featured in Artypants Magazine is to join our newsletter, to know when submissions are open and what the next theme will be. Artypants also needs writers and photographers. Please email hello@artypantsmagazine.com for subscription information.